Are you hoping to create a dental marketing plan that actually converts patients?
There are more than 189,000 dental clinics in the US. How are you supposed to make your dental clinic stand out from the rest? A detailed dental marketing plan can help you beat out the competition.
Read this guide to learn how to create a dental marketing plan that actually converts patients.
Upgrade Your Website Design
As someone who helps people perfect their smiles, dentists know better than anyone that first impressions matter. Having a dental website that looks like it was built in 2002 is like having a smile full of yellow teeth.
When you design your dentistry website, think about the patients’ needs. Most patients will visit your website to learn about procedures, book appointments, and contact the clinic. Therefore, it’s important that you make it easy for them to do all of these things.
Your site should include a robust information section about the services you offer. It should be easy to navigate, and patients should have no problem booking an appointment or contacting your clinic from your site.
Optimize Your Google My Business Page
Optimizing your Google My Business page is a great way to target new patients. If someone is looking for a new dental clinic, they’ll likely begin with an online search.
Creating a Google My Business page can help your clinic boost its online presence across the search engine. When you claim your Google My Business page, you can share important information such as business hours, your clinic’s address, and photos of your clinic. You can also provide a phone number and a link to your website.
Ask Your Patients for Reviews
Despite the rise in digital marketing, word of mouth still remains one of the most trusted forms of promotion.
Reviews will make up the backbone of your local SEO strategy, so it’s important to seek out reviews regularly. In fact, 71 percent of patients will use online reviews as a way to evaluate and select a new doctor.
The most important place to get reviews online is on Google. After a patient checks out, you can have the receptionist ask them to leave a review on Google.
You can also send them a follow-up email or text message after their appointment and ask them to leave a review. Video testimonials can also be invaluable, so you should see if any of your patients are willing to do a quick video testimonial after their appointment.
Use Email Marketing to Connect with Patients
Sending emails to your patients can be a great way to connect with them and remind them to book another appointment.
While you don’t want to spam your patients’ inboxes, regular emails will help build brand trust. You can use email marketing for:
- Appointment reminders
- Updates about your practice
- Team and staff updates
- Community news
You can also use email for sending general dental care and practice tips!
Dental Marketing: Time to Get Started
Now that you’ve read this dental marketing guide, it’s time to get started. With the tips above, you’ll be bringing in new patients in no time.
Check back in with us for more marketing tips!