About 46% of all online searches are local. Searchers want products and services in their area.
Your business depends on your local audience, and it’s time to capitalize on the opportunities that local SEO presents. If you can improve your search engine presence, you can get more leads and sales, even while you sleep.
People are searching for your services online 24/7. If you want to get in front of those people, you need to know the best local SEO tools to use.
They give you an important advantage over the competition to appear higher in search results. What tools do you need to make a dent in search engine results?
Keep reading to discover the local search tools you can’t live without.
1. Keyword Research
One of the most tried and true ranking factors is relevance. Search engines look at how relevant your site’s content is to the users searching for information.
Keywords are the main way search engines determine relevance. Keyword research tools tell you how people search for your services or products.
For instance, people aren’t likely to search for real estate and the location. They’ll get more specific. They’ll look for first-time homebuyer opportunities, investment opportunities, or vacation homes.
They’ll also ask questions about their related searches. Homebuyers might want to know if it’s better to buy a condo or single-family home.
Use keyword research tools to discover the search terms people use to find your services, then craft your site’s content to give them the information they’re looking for.
2. Site Performance
Site performance is important for two reasons. The first is that it’s an SEO ranking factor. The second is that people won’t wait for your site to load.
Site performance tools like Google Page Speed Insights and Pingdom tell you how long it takes for your site to load. They uncover performance issues that slow down your site.
Use these tools regularly, especially after site updates. Address the suggested changes. Visitors will love the user experience and be more likely to do business with your company.
3. Business Listings
Local SEO functions as a directory. When people search for local services, they’re given the first few results and a map of their respective locations.
Give yourself the best chance to get found in these results by using business listing tools. The primary one to use is Google My Business.
Be sure to fill out your business listing and add pictures. Add relevant keywords throughout the text of the listing to appear in the right search results.
BrightLocal, Moz, and Semrush have local listing management tools as well.
4. Competitive Research
SEO is highly competitive. Think about it for a second. You have hundreds of local businesses vying for the top spot in search results.
That’s a big reason why Google makes billions from search ads.
You can always stay a step ahead of the competition by doing competitive research. You might find that a competitor gets their traffic from a single blog post.
That information enables you to write a similar blog post with your unique spin on the content. You can position yourself against the competition and potentially funnel site traffic away from them.
Some of the top local SEO tools you should look at are Ubersuggest, SpyFu, and Ahrefs.
5. Review Management
Review management is important for potential customers and search engines. A listing with a large number of reviews and positive reviews is more likely to rank higher than a listing with no reviews.
You’ll need to access your Google My Business listing to respond to reviews. Moz Local and Listing Management by Semrush are other tools to consider.
Remember to make referral and review requests a regular part of your marketing efforts.
6. Site Analytics
Site analytics tell you what’s working in your local SEO campaigns and what you need to improve. The two most important analytics tools are Google Search Console and Analytics.
Google Analytics tells you about your visitors. You’ll know where they’re located, how long they stay on your site, and which pages they visit.
Google Search Console tells you how you appear in search results. You’ll know which keywords you rank for, how many impressions your pages get in search results, and how many people click through to your site.
Site analytics also helps you determine the ROI of other digital marketing efforts. You can easily see how much traffic comes from digital advertising campaigns, social media, and search results.
7. Link Building
Link building has been an important part of local SEO since the beginning of Google. The algorithm uses internal links to draw relationships between different pages on your site.
It also uses external links to determine the importance of a web page. A site that gets several quality backlinks is more important than a site that doesn’t have those backlinks.
That’s why you need a link building tool for your local SEO strategy.
Sign up to HARO to reach out to reporters looking for industry experts. You might be able to get quoted in a major publication and get a high-quality backlink.
You can also use a competitive research tool to see what sites link to your competitors. Reach out to those sites and see if they’ll feature your local business.
The Top Local SEO Tools for Search Engine Success
What does it take to get to the top of local search results? Knowing what the most important ranking factors are and using the best local SEO tools to track your progress in each area.
This article showed you what you need to do to improve your local search results. Target the right keywords, make sure your site is set up properly, and track your results.
Over time, you’ll see the needle move in the right direction. Head over to the home page of this site for more tech tips to help your business.