These days online ordering systems have become an integral part of many businesses. Especially, many restaurants are able to survive the pandemic and staying afloat because of the online ordering system.
In March 2020, the government had to impose a lockdown to control the spread of the coronavirus. Last year, the revenue of restaurants across the US declined by 68%. But after a year, restaurants are doing fine with off-premise dining because of the online ordering system. In this time period, restaurants and workers adapted to a great extent, which helped them with maintaining good revenue.
Let’s see the various benefits of an online ordering system:
Customized Experience to Clients
When you have an in-house online ordering system, you can customize anything and everything. It’s a great way of providing an amazing experience to clients. You can decide the look and feel of the menu, loyalty programs, etc. The great benefit of an in-house online ordering system that you can make instant changes. You can change the price, photographs of the product, and you can decide better how you want to portray your brand.
You Get All the Profits
There is no middleman; hence you get to keep all the profits, which means you don’t have to share 15% to 30% of the profit on every sale you make. You can manage in-house software well, and it’s just a fraction of the cost you have to share with the middleman each time if you rely on third-party software. CereKart by Cerebrum Infotech is the online ordering and delivery system, and is a perfect way to bring your business online.
You Control Everything
Who doesn’t want to be in full control? You will have full control over the system, which helps in maintaining consistency. Consistency is an essential feature to build customer loyalty. Customers will see your own app when they place orders and not any third-party app. It helps in building brand credibility.
Vital Customer Data
When you have your own online ordering system, you gather important customer data. Other portals keep the data to themselves, and you know nothing who your customers are. Your won online ordering system helps you in collecting customer data, which helps you provide them personalized services, and personalized services are loved by everyone. It will help you to know what product or service of your brand is an absolute favorite of customers and what they like the least; it helps you improve your brand, which in turn promotes customer loyalty.
One of the benefits of an in-house ordering system is that it promotes customer loyalty. When you have your own on demand delivery app, you can pitch customers easily. On the other hand, when you are using a third-party application, customers have so many options to choose from, they might not choose your brand. The competition is fierce, and to survive that, an in-house online ordering system is a must. It helps you stand out from the rest.
Helps You Stand Out
In today’s world, it’s integral to stand out from the rest. If you don’t stand out, others overpower you. Third-party apps, like Zomato, Grubhub, etc., don’t let you stand out; you get mixed with thousand other service providers. For you to stand out, an in-house online ordering system is a necessity. Also, who wants to give a high commission to third-party apps when you can create your own app for your business. It’s not astonishing that
70% of Customers prefer ordering directly from restaurants instead of relying on third-party vendors.
Builds a Positive Brand Image
Building a positive brand image is not an easy feat. An in-house online ordering system ensures that the client reaches directly to you. Also, if they face any issue with the ordering system or your brand in general, they will reach to you directly. When it comes to third-party apps, you are not in direct contact with the customer; a gap in communication can harm your brand’s image. Thus, relying on an in-house ordering system helps you build a positive image of your brand. And you get vital feedback from your clients, which plays a great role in helping you improve your products and services.
An online ordering system has great benefits. If you are not using an in-house online ordering system, it’s time for you to do that now. An online ordering system like CereKart helps you be in full control, and you can have loyal customers. It is a great way to increase revenue and save yourself from third-party apps that charge high commissions on every order. On demand app builders provide you an easy-to-use, reliable, robust, and scalable in-house online ordering system and 24/7 customer support. You can always ask for a free demo before completing the purchase.