Did you know that more than half of Americans read customer reviews before buying anything online?
As a small business owner, you know that your reputation with customers is everything. If you aren’t focusing on what your customers are saying about your brand online, now is the time to start. Reputation marketing, or using your company’s reputation as a form of advertising, is vital to your growth and building customer relationships.
But how exactly do customer reviews affect your business? And how can reputation marketing benefit your company?
Keep reading to learn why reputation marketing is vital for your business.
People Trust Other Customers
In today’s world, people want to know what their peers are saying about brands and their products. It’s not enough for the company to share the benefits of their products; potential customers want to hear it from a previous buyer.
Your potential buyers want to know how long the package takes to arrive, what quality it arrives in, and whether the product ended up being like the customer expected. If your clothes don’t fit true to size or the colors on the box don’t match the picture on your website, your customers will let you know.
Sometimes, potential customers will take a lack of reviews as a sign of caution about a company or its products. If you’re newly in business, this could negatively affect your growth potential regardless of the quality of your product. Luckily, sites like Get More Reviews can help you generate customer reviews to assist you in getting to the next stage with your business.
Better Reputation, Less Need to Advertise
Customer satisfaction is worth its weight in marketing gold. While you and your marketing team can spend hours and a small fortune crafting the perfect campaigns, nothing beats word of mouth to get the news out about your products.
With the current prevalence of social media, your customers’ reviews could be seen by any number of people on any number of platforms. Mentions of your product may end up on Google reviews, Facebook, Instagram, TikTok, Yelp, and many more.
Reputation Marketing is Smart Marketing
The marketing industry is rapidly changing with the rise of social media and the availability of social listening tools. Use reviews and other customer-generated content in your advertising campaigns. After all, this information is free and publicly available!
When customers tag your business in a post, share the post to your story. Use Google reviews in your next ad campaign. Offer to do a short Instagram video ad with one of your customers, using their words about your product.
The innovative marketing opportunities are endless and can help you stand out from the competition.
Use Reputation Marketing to Make Your Business Stand Out
Now you know the key benefits of reputation marketing and how it can help your business win a competitive edge.
Looking for more tips on how to grow your business? Check out the other articles in the Business section of our site.