Psychologist Donald Norman is famous for coining the phrase “user experience,” or UX.
UX design is all around us, from the microwaves and toothbrushes we use to the doors we enter and exit. From an app to a stoplight, the user experience encompasses all aspects of a user’s journey from beginning to end.
Do you want to learn more about what makes UX and UI design different? Keep reading to learn the key differences between the two growing concepts.
What Is UX?
UX, or user experience, includes all aspects of an end-user’s interaction with a product, its corresponding company, and its services. Essentially it’s an umbrella term that includes many aspects of the field, such as:
- Information architecture
- Interaction design
- Visual design
- User research
- Content strategy
A UX designer considers 3 parts in any UX design project: inspiration, ideation, and implementation.
During the inspiration phase, researchers and designers alike must understand their users and their lives. What problems do they face and need to be solved?
Researchers talk with subjects, conduct interviews, and learn as much as they can about the customers and their issues. It’s important not to create and design for one’s self but rather the target audience.
During the ideation phase, a UX designer experiments, fails, and uses sketches, user flows, and wireframes to test and refine their ideas.
They’ll utilize the responses of their test audiences, test their own assumptions, and build a successful user experience.
Implementation is the last step in UX design in which all the prior work comes to life in the form of visual design and final products.
The goal is to address user needs and solve their original problem.
What Is UI?
UI stands for User Interface. UI comes into play during UX’s implementation phase. The goal is to ensure that the user interface on a particular product, device, or app is simple and enjoyable to use.
A UI designer works to lead a user’s eye through the experience by eliminating any guesswork. For example, if a team builds a door, the UI should make it easy for a user to know whether or not they should push or pull the particular door.
In UI design, web designers work with standards and principles in a style guide so that there’s consistency across all company products and brand identity.
What Is the Difference Between UX and UI?
UX and UI mean two different things, though they both play essential roles in building a user’s overall experience with a brand. UI design is only one aspect of the entire focus, though.
UX is the entire process from beginning to end, of which UI plays a vital role.
When applying UX and UI design to your brand or product, make sure you use professionals that understand the significance of professional UI enterprise.
UX and UI Design Are Not the Same
UX and UI design are essential in the creation or revamping of any product, service, or app. However, while UX encompasses the entire process, UI is one component of that process.
Both UX and UI design work together, though, to create optimal, easy-to-use products for the customer.
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