How Does Discord Makes Money? 

Started in 2015, Discord is a popular communication tool for gamers used by millions of people world wide. 

Most gamers use this tool to communicate efficiently in multiplayer gamers with their team mates. 

Discord allows its users to communicate through voice, video, and text chat. This communication can be done privately or in communities called ‘“servers.” 

It’s basically a free tool, and you don’t have to pay a penny to use the app. Discord

But if it’s free, how does it make money? 

Let’s find out. 

How Does Discord Makes Money?

Unlike most internet businesses, Discord does not rely upon just one income stream. 

Over the past few years, Discord has built multiple stable income streams that generate huge chunks of money every single year. 

Some of these revenue streams include premium subscriptions, server boosting, merchandise sales, and partnerships with game developers. Each of these components plays a crucial role in ensuring that Discord remains a free-to-use service for the majority of its users while maintaining profitability and growth as a business. 

Now, let’s have a deeper look at each of these business models to understand how Discord actually makes money. 

1. Nitro Subscriptions 

One of Discord’s primary sources of revenue is its subscription service, Nitro Subscription. 

This subscription allows users to use Discord’s premium features, such as high-quality video streaming, a higher upload limit, custom emoji, unlimited super reaction, server boosts, custom profiles, custom video backgrounds, and much more. 

Discord currently offers two plans for this subscription:  

• Nitro Basic: $2.99/month 
• Nitro: $9.99/month 

Each of these plans has different sets of access to features and usage limits. 

If you have the highest usage limit along with all the premium features, the Nitro plan is the option for you. 

Since Discord does not disclose its revenue to the public, it’s hard to know exactly how much money this subscription plan makes. 

But it’s believed to be the largest revenue driver for them. 

2. Server Boosting 

Server Boosting is another way Discord makes money from its users. Users can purchase boosts to enhance their favorite servers, unlocking benefits such as better audio quality, more emoji slots, and higher upload limits.  

A single boost costs $4.99 per month, but servers often require multiple boosts to reach higher levels of perks. 

This feature is excellent for those who want to boost their server communities and reach out to more people. 

3. Merchandise Sales 

Discord also has a separate platform for Merchandise sales, and they make a good chunk of money from it. 

They offer a wide range of branded items such as apparel, accessories, and other themed products. 

4. Game Store Partnership 

Discord also partners up with other gaming studios and receives a cut of every game sold on Discord and royalty for partnership. 

For example, game developers can integrate Discord’s features directly into their games, enhancing the gaming experience and providing a seamless way for players to communicate.  

Such collaborations contribute to Discord’s revenue through shared profits from the gaming companies. 

Conclusion 

So that’s how Discord and the owners of Discord make a hell lot of money from the platform, even though it’s mostly free for the users. 

They have developed an excellent strategy by dividing their revenue streams into multiple pieces while lowering their risks.

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