Last Updated on February 23, 2024 by Nasir Hanif

With Canberra’s recent urban growth, the need for plumbing services Canberra has never been higher. 

With internet usage at its highest peak in history and online competition rife, all plumbing companies want to be on the 1st page of Google for both organic and local searches.

Neil Patel, who is a famous SEO expert, recently made a joke by stating: 

“Where should you bury something you don’t want people to find? On the second page of Google!” 

OK, it’s just a joke, or is it? 

No, it turns out he’s on point! Statistically, 75% of users never click page two on a Google search. So, how do you become visible online?

  • Ensuring you are fully signed up with Google Business Profile to maximise both organic and local SEO efforts
  • By optimising your website to adhere to Google’s Best Practices
  • Posting engaging content about your industry and make it informative, answering questions and solving problems

Even if you are looking to use an SEO company Canberra based to assist with your online marketing, it’s still good to know the basics of how search engines operate.  

Typically when a user in need starts to search online for plumbing services in Canberra, they are likely to search for the assistance required and add their town or city at the end of the search. Sometimes they may search in the form of a question, e.g. ’emergency plumbing services near me’

The user will be presented with a list of plumbers within their geolocation with a map and under the paid ads, see the plumbing companies organically listed on the front page. 

So let’s take a look at how you get there.

Website Optimisation

Website Optimisation

Google introduced Core Web Vitals and set the parameters they will reward with higher rankings. Prioritising a website with a fast load-up speed gives the users a premium user experience (UX).

Also, for those who don’t know, Google indexes all your web pages using your mobile version. So you must ensure you are optimised for ‘mobile-first’. As mentioned earlier, looking for a plumbing SEO company in Canberra would be your best bet if you are unsure if you are mobile-friendly or not.  

Google Business Profile plays a significant role too. As mentioned earlier, when people search for ’emergency plumbing services near me’ and see the area map with relevant plumbing services listed, this results in being registered in conjunction with good SEO and content.   

Google now has a myriad of ranking factors that its website crawlers consider before ranking you along with your competition. So having a competent marketing ally is sound advice moving into 2023. 

Meaningful Content

Google is looking for websites that help users solve problems, get answers and be educated and informed. For plumbers, this is highly achievable.  

Creating pages and using examples of your work while making the content keyword-rich and engaging should be straightforward. Ensuring your content, visuals, images and videos are organised correctly to maximise the UX is vital.  

What you are looking to achieve is credibility and trust. A focus on certification, awards, and service differentiators can be used positively, and the service area you pertain to must be clear. 

Another best practice has internal links that help to move the user around the website. This is a sign of engagement with Google and helps your rankings. Alongside calls to action (CTAs) and links that get people to enquire;  therefore, your enquiries and conversion rates should start to flourish. 

An experienced SEO professional will also run a site audit to ensure your site architecture is easy for both Google’s crawlers to index every web page and easy to navigate for the user, offering the best UX possible. 

Looking Beyond SEO

Many think pay-per-click (PPC) advertising contradicts SEO, so it’s an either/or scenario.  

The reality is that SEO is now a culmination of a series of platforms that, if used in harmony, will reap great rewards for a plumbing company.  

In fact, PPC can work effectively alongside organic SEO until your organic results are to a level of ROI, where you stop paid advertising. However, a small tip is to ensure your website is fully optimised before you take on (PPC) otherwise if people click and don’t like what they see, it costs you money for nothing, something a small business can ill afford. 

Combining these with the possibility of linking up blogs and social media, you can become the go-to in your community and as far as you service. 

Importance of Website Optimization for Plumbing Companies

In the competitive landscape of online visibility, plumbing companies in Canberra are increasingly recognizing the significance of website optimization. With Canberra experiencing rapid urban growth, the demand for plumbing services has surged, necessitating a robust online presence. Google’s algorithm prioritizes websites that offer a seamless user experience, particularly focusing on factors like load speed and mobile compatibility. Moreover, a well-optimized Google Business Profile enhances local SEO efforts, ensuring that plumbing services appear prominently in geolocation-based searches. Emphasizing meaningful content creation, enriched with keywords and showcasing expertise, further boosts credibility and trust among potential customers. Additionally, incorporating internal links and clear calls to action enhances engagement and conversion rates. While organic SEO is essential for sustainable growth, integrating pay-per-click advertising can amplify results when executed synergistically. By adopting a holistic approach to online marketing and seeking guidance from experienced professionals, plumbing companies can navigate the complexities of digital visibility, driving increased website traffic, inquiries, and ultimately, business success.


One of the most important things to remember is organic SEO is not an overnight thing; it takes time. There are plenty of metrics that need to be studied before implementing a marketing strategy. But that timeframe can be significantly reduced if you find a reliable digital marketing partner to guide you through the marketing fog and make a clear path toward more website traffic, enquiries and business. Good luck.