Last Updated on October 14, 2022 by
A keyword research tool will give variations of your keyphrase, synonyms, and related keyphrases. Many people are just starting with keyword research and focusing on the most popular “head” terms, but these are usually taken by big businesses and have less competition. Instead, try focusing on the “long-tail” keywords, which get far less search traffic but have much higher conversion values.
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Long-tail keywords
There are a lot of different tools for finding long-tail keywords. One option is Vazoola’s keyword research tool. This tool will let you enter your main keyword in the search bar and get suggestions for other searches. This helps you determine which keywords have the highest search volume and are likely to attract more relevant traffic. Long-tail keywords are particularly useful for newer websites or those that lack authority.
Another option is to conduct a Google search and see which keywords people are searching for. For example, a search for “keto diet” is likely to get many results, but most people searching for this keyword aren’t yet ready to purchase. However, if they search for a “keto diet supplement,” they’re more likely to purchase the product.
Seed keywords
Seed keywords are a great way to explore clusters of related topics and to cover a topic more thoroughly. These are typically keywords that people already use to search for products and services online. They can also be found in publications, blogs, and social media posts. Think of these as peer reviews and influencers.
Keywords play a key role in any search engine optimization strategy. However, if you optimize your website for the wrong keywords, you’ll likely end up at the bottom of search results, unable to outrank your competition. Start using seed keywords if you want to get ahead of your competition.
Seed keywords are the first set of keywords in a keyword research tool. These keywords give you an idea of what content your website will include and direct people to specific pages on your site. When used with other keywords and modifiers, seed keywords provide a more targeted list of keywords.
Question keywords
When using a keyword research tool, ask yourself, “What kind of questions would be helpful to the reader?” Often, people are looking for a comparison between two options or a subtle difference between two concepts. A detailed comparison will help the reader decide which option is better. If possible, provide data to back up your assertions.
Using question keywords will help you boost your search engine rankings. They will increase your website’s traffic and showcase your expertise in your niche! Plus, question-based keywords tend to have low competition and high search volume, which makes them easier to rank for.
Question keywords will also give you an edge over your competitors. These keywords convert better than common ones, as searchers are more specific and intentional. For instance, someone searching for “ice cream” is likely just browsing, but a person searching for “red women’s size seven running shoes” is almost out of their wallet! By answering these questions and addressing their concerns, you can generate organic traffic to your website.
Competitive analysis
Performing competitive analysis on competitors is a great way to uncover keywords used by your competitors. This tool lets you see where your competitors rank on the SERPs and what keywords you need to rank for. This information will help you create content that stands out from your competition.
In addition to identifying keywords your competitors rank well for, a competitive analysis can also reveal a range of new topics your business should consider targeting. By identifying competitive topics and keywords, you can create better content and attract more visitors with a higher intent to purchase.
When you perform competitive analysis, you should keep an open mind. It is important to remember that every business has core competitors. In addition to analyzing core competitors, you should also look at your SERP competitors, which are the businesses that rank higher than you in the search results. This information can help you formulate a strategy to beat them.
