If you’re like most business owners, you know that making your store’s exterior more appealing can result in increased sales. People are naturally drawn to aesthetically-pleasing storefronts, and it’s only natural to want your business to attract as many patrons as possible.
You’ve probably spent hours brainstorming ideas to make your store’s exterior more compelling; however, did you ever consider putting your plans into action? With the right strategies in place, your business can be the most attractive storefront on the block. Here are a few ideas to help you do it.
Invest in a High-Quality Sign
Many people might not immediately notice your sign in today’s digital world when they look at your business from the street. Some of them might be looking down at their phones or anxiously checking their watch. If this sounds like your target audience, you might need to invest in a better sign.
It doesn’t mean that you have to spend thousands of dollars on a digital sign with moving images and scrolling LED text. Instead, think about investing in a high-quality sign that will catch the attention of passersby. Perhaps you can come up with a catchy slogan or a company logo. Maybe you could change the text color from black to silver, so it’s more noticeable at night.
Investing in a better sign can give your business a significant boost, mainly if it attracts passersby who might have just walked by without noticing.
Make Changes in Landscaping
Adding landscaping elements to your storefront might not immediately increase your business’s revenue. However, it can certainly improve the overall look of your store and may entice people to come inside even if they don’t purchase anything.
There are many ways to go about adding landscaping elements to your storefront. Perhaps you can plant flowers or other plants in front of the building, so it brings a natural part inside. Or you can install stone slabs along the sidewalk, so it creates a more walkable surface for customers.
The bottom line is that even simple landscaping changes will make your storefront look better, resulting in increased sales. You don’t have to spend much on an outdoor overhaul; be sure to highlight any features that can make your store’s exterior more appealing to those who pass by.
Maximize Storefront Windows
Does your store lack see-through features? Perhaps a commercial window installation might benefit your business. The right type of windows will not only give customers a peek at what’s inside but can also reflect natural light, so your store looks more modern and attractive.
Typically, you have to pay extra for this service. However, it’s well worth it if this upgrade makes your storefront look better while attracting more customers. Your windows don’t have to be huge; make sure you install the right size, so your store’s interior is still functional.
Add Awnings and Other Features for Shade
In recent years, many business owners have started using outdoor awnings to provide customers with much-needed shade during the summer months. In addition, some merchants have installed umbrellas along sidewalks so people can stay shielded from the sun during an afternoon downpour.
Is your store lacking outdoor shade? If so, you might want to invest in temporary or permanent umbrellas and awnings to create a more comfortable environment for customers. These can also make your storefront look brighter by reflecting sunlight inside.
When the sun blares down on people’s heads, they’re more likely to abandon their shopping plans. However, if customers can find relief in your store’s exterior, they’ll come inside to stay out of the blazing heat.
Illuminate Storefront at Night
It would help if you also considered installing exterior LED lights to illuminate your storefront at night. Doing so will not only improve the quality of lighting but might entice passersby who have just returned home from work.
Many people are usually eager to go home and relax with a cool drink or a warm meal during the evening. However, if your storefront is well-lit at night, you’ll have a good chance of attracting customers who might have just left another store because it was too dimly lit for their liking.
Make sure the LED lights are not too bright, though. You don’t want to blind people with a harsh glow that may make them uncomfortable when entering your store.
So, if you’re looking for ways to make your store’s exterior more appealing, consider implementing some ideas mentioned in this article. It’s a surefire way to increase foot traffic and sales. Be sure to evaluate your needs and budget before making any decisions, and don’t be afraid to ask for help from professionals who can give you more insight into what might work best for your business.