Last Updated on March 2, 2024 by Asfa Rasheed
Ecommerce SEO is a free way to increase traffic to your website by making it more visible on Search Engine Result Pages (SERPs). A well-ranked page is attracting more traffic, so you want your page to rank as high as possible.
Pages to rank higher in search results, you need to make sure your site is optimized for the search engines, from the keywords you use to the technical setup of your online store and whether the online store is mobile optimized or not, all of them have a huge impact on SEO optimization.
With so many self-created options like Shopify, BigCommerce, and Squarespace, it can be difficult to know where to start. There is no one-size-fits-all solution for e-commerce SEO. SEO company Safari Digital states that CMS platforms have become so entrenched in the SEO process that businesses need to make sure that they are partnering with a company that has extensive experience with the CMS that they are choosing to operate on.
There are countless benefits of setting up an ecommerce SEO strategy. Here are 3 main benefits of SEO for ecommerce:
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Improve your user experience with Ecommerce SEO
One of the main factors in Google ranking is providing users with a good user experience. If your website is targeting the right keywords for your target audience and responds to the queries of website visitors, Google will consider this to be a positive experience and your rankings will improve.
But if a user clicks on your site and immediately leaves it, Google will consider it a negative experience and will affect your rankings.
Expanding your reach
SEO for ecommerce helps your online store get more traffic, thereby expanding your brand’s reach. Once a user visits your site normally, you can contact that person again using paid retargeting campaigns. SEO remarketing is a very effective practice.
Increasing brand awareness
You can optimize your e-commerce website without the cost of marketing advertising. If you are optimizing your SEO rankings, why not try putting your site in the Google response box? By staying in the Google comment box, you can increase clicks, increase website traffic, and increase brand awareness.
SEO Benefits for Ecommerce: Statistics
- A huge 93% of all online experiences start with a search engine (Search Engine Journal)
- 81% of online shoppers research information online before making a purchase (millimeters)
- US consumers spent about $ 710 billion on ecommerce in 2020 (eMarketer)
- According to recent research, 65% of all e-commerce sessions come from search traffic (Statista)
- 70-80% of search engine users ignore paid advertising (SMA Marketing)
- Organic traffic can drive up to 40% of a company’s revenue (BrightEdge)
Benefits of Hiring an SEO Company for Ecommerce
Attract and retain the regular Customers
Customers are the top priority of any business, and when it comes to e-commerce, they are the defining factor for business success. The main task of most companies is to attract the maximum number of customers to the site. This is where ecommerce SEO comes in handy.
Creating an SEO strategy is not child’s play, an ecommerce website owner will only focus on their business and this is where they need an expert who knows how to form a strategy to increase sales – the number of relevant visitors to your ecommerce website. Your business requires a lot of experience and knowledge.
Outsourcing SEO services allows you to focus on key areas of activity
There is an old adage that says focus on what you are good at. If you are working with a professional SEO company, you can focus on your core business, such as running your business, and they will take care of the rest. If a team of professionals will conduct it for you, then the effectiveness of your site in search will reduce the load on you. You can use this time to create effective strategies for your business that will make life easier for your website visitors.
Increase Your Visibility
The main goal of any online business is to get noticed or seen on the Internet, but this has become quite difficult due to the increased competition. Do not worry! There is a simple way out. search engines and users. You will receive amazing ratings on relevant issues (pertaining to the nature of your ecommerce business).
Social media is the most important aspect of search engine optimization. Ensuring high visibility of your pages on various social media platforms will give you the opportunity to build a network with potential customers. An SEO company with years of experience should be able to evaluate your site. , your goals and your competitors, and have a comprehensive plan to increase your search visibility. They will be able to track your progress and adjust their plan to make sure you are on the right track, no matter how long it takes.
Target Audience reach
As we mentioned, search engine optimization has become important to your business, in the past only websites that existed in highly competitive sectors needed SEO to improve their online standing. However, today there are equally competitive niches in which SEO is useless. All industries require SEO to reach their target audience.
Increasing brand awareness
When used correctly, SEO can generate short-term and long-term traffic. Regular blogging, on-page content updates, and link building are essential for new buyers to find you every day.
Boosting product page performance
Most companies sell more than one product, but only 20% of a company’s products are profitable. By developing the SEO of your product page, you can promote already popular products to an even larger audience.
The more quality and well-structured content you have, the higher your site’s Google rankings. The more often a customer sees your site on the first page of Google, the more authoritative it becomes in their mind. store and buy more often.