Last Updated on November 1, 2022 by
Why does your business need security printing? While you may think that it’s about preventing fraud, the truth is that it’s about so much more than that. Security print is vital to any business whether you have 10 employees or 100,000! Here are the reasons why:
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Counterfeiting will hurt your business
In the age of the internet, it’s easy to find counterfeit goods. Counterfeiters can be found on your website or even on third-party sellers’ sites. It will harm your business in several ways, including devaluing your brand; costing you money as you try to compete with knockoff products; and hurting customer loyalty as they might not be able to distinguish between real and fake products.
It leads to lost customers
No company wants to see a customer walk away because they couldn’t get their hands on the product they wanted. Many studies have shown that customers are more likely to leave a store if their desired item isn’t available.
This is why it’s essential to make sure you have security printing solutions in place that can provide quick and easy access to your products. After all, time spent waiting in line could mean additional time spent elsewhere or lost revenue due to forgotten purchases.
Decreased profit margins
Another way your business can be affected by counterfeiters is if you have lower profit margins. When counterfeiters produce fake goods, they don’t have to pay the same amount of money for materials, labor, and other expenses that real companies incur. This allows them to charge less than what it costs you to make and sell your product to undercut your prices.
This means that when a customer buys a counterfeit instead of a legitimate product, they are essentially paying less than the price they should be paying and this takes away from the profits of your company.
Increased costs of goods sold
In addition to the financial burden of an inventory loss, you may also be subject to a variety of penalties. In some cases, these penalties are imposed by law and in other cases, they are imposed by insurance companies.
Lost credibility
One of the most important aspects of a business is credibility. When you have lost credibility with customers, it’s hard to recover from that. One way to avoid this situation would be to make sure your company has secure printing solutions in place.
You can do this by investing in security printing technologies like digital watermarking and invisible ink. These technologies will help you avoid any situations where products are tampered with or copied illegally. The result will be increased customer trust, which leads to increased profits and revenue for your company.
Loss of brand value
No matter how big or small your company, you need to think about the cost of brand damage when it comes to security. Customers will want to avoid your products if they believe that they’re not safe. If you’ve been in business for a while and the truth comes out that your company’s products are not as safe as they claim, it could take years to rebuild customer trust and get back on track.
Not only do you have to worry about what other people think of you but also what potential partners will think of you as well. For example, if a potential partner wants to work with you but thinks that there might be a chance that their customers would be harmed by working with your company, then they won’t want to work with you even if the risk is very small.
Negative public relations issues
Negative public relations issues can have serious consequences on a company’s reputation and bottom line, so it’s important to make sure you’re prepared with a plan should they arise. By being proactive, you’ll be able to reduce the damage done to your company, as well as ensure that your customers know they’re dealing with a reputable company.
Compliance issues with laws and regulations
Compliance issues with laws and regulations can be tedious, but they are an important part of being a successful business. What’s more, these issues may be difficult to detect if you are not aware of them. Understanding what your legal obligations are will help you stay on top of your compliance obligations.
Companies that offer security printing services have impressive customer satisfaction rates. Satisfied customers mean repeat customers, which can save your company time and money in the long run as well as earn you new customers because satisfied customers tend to refer their friends and family members to a company that provides excellent service.
Reduced capability to acquire new customers
By ensuring that you have a secure printing solution in place, you can reduce the chance of losing customers who may be deterred by your inability to print their important documents. If they don’t get the help they need, they may look elsewhere and never return.
Worse yet, if they do find another company that can provide them with the necessary services, it’s unlikely that you will be notified about it. That means that not only are you wasting time trying to reach out to lost clients, but you’re also missing out on potential revenue from new customers.
Increased legal risk
It’s no secret that the cost of a lawsuit has been on the rise in recent years. When you own a company, you have to take responsibility for everything your employees do and make sure they are following all the rules set forth by your industry and by law. If you don’t, it can be costly – not just financially, but also legally.
Conclusion
Do you have security printing solutions in place? If not, it’s time to consider a change. The benefits are clear: increased brand awareness, enhanced customer satisfaction, security, and more. Customers are generally more satisfied with businesses that provide them with quality products that they can rely on. In turn, this leads to repeat customers who will continue to purchase from your business. By investing in security printing solutions now, you can promote yourself as a company that wants to improve both its product and its customer experience.
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