Last Updated on January 8, 2024 by Umer Malik
As we move further into the 2020s, technology will continue to play a bigger role in our lives. This is especially true when it comes to apartment marketing. To stay ahead of the curve, it’s important to follow the latest digital trends and strategies. In this blog post, we will discuss some of the top trends that you should be following in 2022!
Table of Contents
Content, content, and content:
The apartment market is slowly undergoing a paradigm shift. In the past, many apartment complexes relied heavily on print marketing, such as flyers and newspaper ads. While these methods are still effective to some degree, they are no longer the most powerful or efficient means of marketing your apartments. In today’s digital world, content is king. Creating high-quality, informative, and keyword-rich blog posts, articles, and social media posts will attract attention and generate leads more than any other form of marketing.
SEO:
Search engine optimization is another essential element of successful apartment marketing. By optimizing your website and content for the search engines, you can ensure that potential tenants will be able to find you when they’re searching for apartments online. If you’re unsure where to start with SEO, we recommend working with a professional SEO company or consultant.
Paid advertising:
Paid advertising, such as Google AdWords and Facebook Ads, can be an effective way to reach potential tenants who are actively searching for apartments. However, it’s important to use paid advertising strategically. If you’re not careful, you could end up wasting a lot of money on ads that don’t generate results.
Social media:
Social media is one of the most powerful marketing tools at your disposal. By creating engaging content and building a strong social media presence, you can reach a large audience of potential tenants quickly and easily. Additionally, social media is a great way to build relationships with current and future tenants.
Using videos:
Videos are an incredibly powerful marketing tool. In fact, studies have shown that videos are more effective at generating leads than any other type of content. In 2022, more than half of the companies that deal with apartment marketing have established a YouTube channel that publishes regular video content on apartment listings. Companies reports suggest that videos, by far, have been the most successful type of content regarding views and engagement.
Gen-Z-Marketing:
If you have been in the apartment business for a while, we are sure this is not the first time you have heard of Gen-Z-Marketing. One of the most important things that companies often forget is that your audience will grow older, to the point they won’t remain your audience anymore. It is important to always understand who your target market is and what needs they might have. The same goes for apartment marketing – you need to know your target audience and what type of content/marketing will appeal to them.
Gen-Z Marketing is a term used to describe marketing strategies focusing on Generation Z – the demographic group born between 1995 and 2010. As this generation enters adulthood, they will become an increasingly important target market for apartment complexes. Some of the best ways to reach Gen-Z renters are through social media and video content. This generation is highly active on social media platforms like Snapchat, Instagram, and YouTube. They are also more likely to watch videos than any other age group.
Virtual Servicing:
The COVID-19 pandemic has forced many apartment complexes to reevaluate how they do business. One of the most important changes that have taken place is the shift to virtual servicing. Virtual servicing provides service and support to tenants online or over the phone. This includes things like maintenance requests, rent payments, and lease renewals. Many apartment complex owners and managers have found that virtual servicing is more efficient than traditional in-person methods. It’s also more convenient for tenants, who can take care of everything from the comfort of their own homes.
Map Ranking:
When searching for apartments in a city, you have no idea what do you do? You go to Google Maps and type apartments to see what comes up. The results that come up are in order of ranking. The top three results have the highest click-through rate, which means they will most likely be visited by potential tenants. This is why it’s important to ensure your apartment complex is ranking high on Google Maps.
Using high-quality images:
While we can’t think of a time this was never a trend, the use of high-quality images has been stressed to the maximum in 2022. A picture is worth a thousand words, but a high-quality image is worth even more. In the world of online apartment marketing, images are everything. Most people will make their decision about whether or not to visit an apartment complex based on the photos they see online. This is why it’s important to use high-quality images that show off your complex in the best light possible.
Using professional photographers:
If you want your apartment complex to stand out, you should consider using professional photographers. Professional photographers have the experience and equipment necessary to take high-quality photos that will make your complex shine. While this option may be more expensive than taking photos on your own, it’s worth it if you want your complex to stand out from the competition.
The hidden risk behind a trend is that nobody knows if the trend is here to stay. While these may be some of the most popular digital apartment marketing trends in 2022, there is no guarantee that they will stay for the long run. It depends on your skill as a marketer to pick and choose trends that will help your business.
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