Last Updated on March 14, 2023 by ahmadaftab
SMS can be a valuable marketing channel for your online store. SMS can build your brand, encourage repeat customers, and provide customer support when done correctly. These reasons should convince you to send SMS text messages from your Shopify store. Read on to learn more about the benefits of SMS marketing. After all, you’re already using it for other purposes, so why not use it to boost your business?
Messages can encourage customers to come back.
Emails are an effective way to connect with your customers and create a lasting impression. However, they must be well-crafted and add value to the customer’s experience or risk losing them. According to Shopify data, email is the top conversion channel, followed by search. Messages can be tailored to each customer segment. For example, you could thank repeat customers with an automated email. Alternatively, you can message one-time shoppers to remind them of your shop’s special offer.
Messages can be part of a comprehensive marketing plan. The purpose of these messages is to tempt people to click on your website and make a purchase. They can also be tailored to your existing customer base, helping you maintain relationships and improve your chances of successfully retaining customers. The message content should be well-crafted and contain all the relevant information to keep your customers coming back. Messages can also be tailored to your customer’s needs, offering them more options when buying from your store.
They can be a brand-building channel.
Among the many ways to build your brand online is through SMS. While email marketing and social media can do this, SMS is particularly effective for e-commerce stores. It allows you to segment your subscribers based on their buying history, including their total spend and last order date. And while email marketing platforms require considerable effort and time to create templates and campaigns, text marketing platforms offer unlimited personalization and require very little effort.
As with all forms of marketing channels, SMS can build brand recognition and create loyal customers. For example, if you’re an e-commerce store, you can start by creating a list of compliant opt-in sources and turn on transactional messages like order confirmations and shipping updates. Then, launch basic marketing flows, such as a welcome series for visitors to your store or an abandoned cart welcome series. Finally, clearly explain why you’re using SMS to build your brand in each of these messages.
They can be a channel for customer support.
SMS can be a great customer service channel in your Shopify store. With a little customization, you can set up a message to reply to a customer via text message. You can also set up a form to collect a user’s contact information at the beginning of the chat. Moreover, if you want to customize the messages you send to your customers, you can create templates and auto-responders for those occasions when you need them.
Using SMS marketing as a customer service channel can help your business grow. It allows your customers to send pictures as proof of damaged or faulty products. Besides, you can even send images to your customers for troubleshooting. One of the biggest challenges in e-commerce is receiving feedback from consumers, and text messaging offers them a low-energy way to do so. It will help you improve your store rating while providing better customer service.
Read more: What are the advantages of programmatic marketing
They can be a channel for marketing.
There are many benefits to using SMS as a marketing channel for your Shopify store. First, you can easily capture customers’ phone numbers. Many store owners choose to offer a 10% discount for providing their phone numbers. There are other ways to nudge them into opting for your SMS marketing campaign. SMS is easily integrated into your Shopify store with a mobile SMS provider, and numerous apps are available to capture phone numbers.
Compared to emails, SMS messages have higher open and click-through rates. Moreover, customers are more likely to trust marketing messages received via SMS because of their accessibility. With this in mind, SMS marketing allows e-commerce owners to set up live chats powered by SMS. Agents are available to answer any questions and interact with shoppers. This approach lets e-commerce owners personalize their customer service and keep messages relevant to their customers’ needs.
SMS marketing is a powerful tool for Shopify store owners looking to expand their reach and increase sales. By integrating SMS into their marketing strategy, store owners can engage with customers in a more personalized and immediate way than other channels like email or social media.
One of the primary benefits of SMS marketing is its high open and response rates. SMS messages have a 98% open rate, and 90% of messages are read within 3 minutes of being received. This means that SMS messages are an effective way to grab a customer’s attention and encourage them to take action, whether it’s making a purchase or visiting your website.
To integrate SMS into your Shopify store’s marketing strategy, there are a few steps you can take. First, choose an SMS marketing platform that integrates with Shopify, such as SMSBump or Klaviyo. These platforms offer features like automated messaging, segmentation, and analytics that can help you target your messages and track your results.
Next, develop a strategy for using SMS marketing in your store. This might include sending promotional messages, alerts about new products or sales, or personalized messages based on customer behavior. Be sure to follow best practices for SMS marketing, such as asking for permission to send messages and providing a way for customers to opt-out.
By integrating SMS into your marketing strategy, you can reach customers in a more immediate and personal way, driving engagement and sales for your Shopify store.