Once a band or artist has released a single, they may want to release a music video to go along with it. This is a great way to fortify and promote a release, giving it longer-lasting power in the streaming market. However, not everyone knows the ins and outs of making music videos. There are some key things that artists should consider beforehand to ensure their video looks great and gets delivered to the right places for fans to see.
Everything from choosing the right song to securing music video distributors before the release are crucial steps in the process of creating a great music video. Doing it right costs time and money, but the return on your investment will be greater the more you think about your video and who you want to connect with it. To get started, let’s look at a few key tips for making sure your music looks great and reaches who it needs to reach.
Table of Contents
Choose Your Favorite Song
The first thing a band or artist should do to begin the process of creating a music video is to choose your favorite song. If you already have a single selected for release, that is a great place to start. If not, a band should get together and decide which is the strongest to stand a single. To make this determination, consider which one is the catchiest, has the most energy, or defines your unique sound in the most complete way. Most of the time, bands will choose the catchiest song, but sometimes the catchiest songs don’t define the sound of a band. Find a solid track you all agree on and make sure it authentically displays your band’s sound while still being something that fans will easily get behind.
Decide What Kind of Video You Want to Make
After deciding what song your music video will be, it’s time to make micro-level decisions about the video itself. There are several formats and styles that music videos come in. There are performance, narrative, abstract, and animated videos, to name a few. Performance videos are typically shots of the band playing the song live. Most of the time, artists will mime their instruments to the recorded version of the song, but some bands may choose to actually record themselves playing it live. Narrative videos will likely require more actors and filming locations which are important logistics to consider when planning your video shoot.
Hire a Crew and Videographer
While we would all love to create every aspect of the content for our creative projects, sometimes it just isn’t possible or even practical to do so. Unless you or someone in your band is an experienced videographer, editor, and storyboard writer, you may want to hire a small production crew to help out with your shoot. This doesn’t necessarily need to break the bank or feature extravagant equipment, but that’s why hiring a trusted creative with experience on the task is important. They can help you plan the specifics of your shoot while also advising you on how you can save money along the way. For those trying to shoot on a budget, consider opting for visually abstract videos that allow flexibility and interpretation in the imagery. Narrative videos will require much more planning, storyboarding, rehearsals with actors, and shooting hours.
Find a Music Video Distributor
Once the video is shot and the final product is ready, it’s time to start the process of actually getting the music video out there. When it comes time, bands should look into music video distributors. Music video distributors are similar to music distributors, except they deal exclusively with video content. Having a music video distributor makes the process faster and easier for the artist while getting videos onto marketplaces such as Apple Music, Tidal, and Spotify, all of which require using a distributor to upload content to their stores. YouTube, Vimeo, and Vevo allow manual uploading, but this can take a long time. Artists are much better off using music video distributors to save time uploading to each individual video platform.
Don’t get us wrong, creating a music video is no easy task. Much more goes into the logistics of filming, editing, and finalizing your video. These tips are some general ways to get started with the process, and the most important detail here is to make sure your band or project signs up with a music video distributor. This will save you time, money, and headaches once your video is produced and ready to be fired off. Look into some of the great music video distributors available today!