These days, customers get tons of options for shopping, whether it be for a particular season or even if it is any other time of the year. Brands have understood that a product’s visual appeal or packaging is essential to establish a strong connection with the customers.
It is a proven fact that almost 60 percent of the customers decide about buying your products, based on their appearance. So you must have custom boutique boxes if you want to stand out. Since the competition in the market is increasing, it is imperative to be different from the rest, so seasonal packaging has become so popular so quickly.
Boutiques and brands have started using customized packaging made according to the time of the year or season. These reasons could be:
This means that to be unique and stay on top, brands always have to keep on their toes and keep changing according to the seasons.
Significance of Seasonal Packaging
Creative seasonal packaging is used to reflect the spirit of that season and its festivities. It has an extraordinary impact on the customers as this special packaging adds a unique charm to their holiday celebrations and gifts.
Why Seasonal Packaging is considered an Asset?
As per some survey reports, it is found that unique and seasonal packaging can boost your sales even up to 400% in some cases. So, brands use these festive elements in their boutique packaging to add a sparkle to the packaging and provide them with what they are looking for. This can help your brand add value to the products by giving them a touch of luxury and exclusiveness.
Advantages of using Seasonal Packaging for Every Season
A boutique needs to plan ahead of time because customers start to shop for holidays and other seasons, one month before time in most cases.
This packaging also brings in massive sales and making it all worth the hassle. Here are some of the benefits that seasonal packaging provides to your brand.
Benefits of Using Seasonal Packaging
It Helps to Fulfill Customer’s Needs
When customers are looking for seasonal gifts and clothes, they tend to go for a boutique that best suits their needs.
For instance, in a holiday or festive season, when people are shopping for gifts, they look for convenient packaging for them to carry. So it would be yield more packaging that is simple yet impactful to be presented as a gift.
Seasonal packaging enables the brands to offer convenience while also adding value to the products. As gift relevance to the event is an essential factor in making it unique, seasonal boxes help make that happen.
Also, it makes it easier for customers as they do not have to worry about packaging the gifts since they are already getting them ready to be gifted, which makes your product more convenient, hence attracting more customers.
It Helps Make Your Product More Appealing
When customers shop, they tend to judge the products based on their packaging and presentation. And when shopping for a seasonal gift, presentation becomes crucial, which is why brands now prefer seasonal packaging as it helps to make the products more presentable.
The product’s appearance has an essential impact on making it more desirable.
This is crucial for boutiques and retailers where you are not the only supplier of a product. It adds value to your products while making your customer’s experience more memorable. Seasonal boutique packaging gives customers a reason to buy from your brand.
So making season-appropriate packaging gives your brand an advantage over your competitors. It makes your wearable items stand out on retail because of the beautiful wrappings and unique designs.
How to Design Seasonal Boutique Packaging?
Seasonal packaging designs can prove to be pretty challenging to design, as you might not be sure about what you should and should not put in your boxes. Also, it might not be very feasible to reinvent your packaging completely, only for a short season. So here are some budget-friendly and cost-effective packaging for your apparel.
If you are on a budget and looking for exceptional seasonal apparel boxes, your best option is to add customized filters to your packaging. These fillers could be shaped according to the seasons. For example, you can use breeze-shaped fillers for summer packaging or get Christmas-shaped ornaments such as clouds, trees, etc., to make your packaging unique for the season.
You can also customize the packaging paper that wraps the products in the packaging, and it can further improve the exclusivity of the packaging.
Another cost-effective tip is to use seasonal add-ons, these are not very expensive and make the perfect decorations, and you can use:
- Customized Stickers
- Customized Tape
- Hand Written Notes
- Exclusive Gift Cards
These can be made into customized shapes and printed with your required text while keeping your budget in check.
Other Packaging Design Tips
Using Specialized Boxes
Although it is the most effective way of promoting seasonal packaging, it tends to get a little expensive. You can use unconventional boxes in seasonal shapes if you have the capital.
This is a much more effective and unique idea. Also, it is a good practice to avoid overpopulating the boxes and keeping them simple, and it will help improve elegance and making them sleek.
Going for Sustainable Packaging
It is a more eco-friendly option to opt for sustainable and recyclable packaging that is not just thrown away after the seasons but can be reused. This helps brands develop a stronger brand image as customers are also concerned about the impact that they are having on the environment. This gives you the extra edge over those who do not consider this option. You can also mention that it is an eco–friendly box to get more attention on your packaging.
Now with all this information, you know how a holiday or seasonal packaging can benefit your brand and what are the most:
- User friendly
To get this packaging for your boutique or brand.