Last Updated on February 18, 2023 by ahmadaftab
Did you know that you can use Instagram more effectively by getting to know the Instagram algorithm? We want to share with you that likes alone are not enough. Saving, sharing or any interaction with your account is just as important.
In today’s digital age, having an effective Instagram profile can make a significant impact on your personal brand or business. With over one billion monthly active users, Instagram has become a crucial tool for individuals and companies to establish their online presence. However, with so much content on the platform, it can be challenging to stand out and reach a wider audience. Understanding the Instagram algorithm can help you create a more effective profile and increase your chances of reaching your target audience.
Table of Contents
Do You Know Instagram Well?
Instagram is currently one of the most used media platforms in the world. Instagram, many media platforms combined, is the place for a person or business to freely expresses or promotes itself. In addition, it gathers people of the same mind, interests and business line together, keeping our sense of freedom, collective consciousness and way of expression alive. Playing an important role in keeping people on Instagram engaged. In summary, Instagram is the place where expression, news and communication can be easily presented in modern society. The system that enables it to be used effectively is the Instagram algorithm.
The Instagram algorithm determines what content appears on a user’s feed and the order in which it appears. It uses various factors, such as the user’s engagement history, post performance, and relevance, to determine which content to show. Therefore, to create a more effective profile, it’s essential to optimize your posts for the algorithm.
To do this, you can start by identifying your target audience and creating content that resonates with them. You should also use relevant hashtags, location tags and post at the right time to maximize engagement. Additionally, it’s important to engage with your followers by responding to comments and direct messages and building a community around your profile.
What Is the Instagram Algorithm / How Does It Work?
We call the Instagram algorithm the method by which Instagram examines interactions, users, how much time users spend, and collects such information and presents the best content to its users. One of the ways to use Instagram effectively is to know its algorithm. The more you adapt to the working method of the Instagram Algorithm, the more effectively you can use Instagram. The Instagram algorithm wants to know its user. System wants to know what s/he likes, what attracts his/her attention, where s/he lives and add it to own algorithm. It saves what you like, what you save, who you follow and why, and thus offers you the best content. It also pays attention to how much you look at the DM, whether you comment or not, and whether you tag people.
Decide What You Want to Share.
Why do you want to create your account? Do you want to open a personal account or a business account? Answer these questions and create Instagram algorithm in your own way. Because the usage patterns of both account types are different. If you want to promote and sell a product, creating sales-oriented advertising content will give you an advantage. Choosing the right photos, creating the slogans and using the tags will make it easier to promote your products. If you plan to create a personal account, feel free to show yourself. Be natural and use the right and related tags to be seen more.
Communicate With Your Followers
Interaction and communication on Instagram are one of the most important factors. The comments you make on the posts of people you know or don’t know affect your algorithm. In addition, commenting on your content is one of the many factors that make you stand out on Instagram. Replying to comments will increase interaction. By sharing Instagram stories frequently, you will attract the attention of people as well as the attention of the Instagram algorithm. These stories will make a big impact if they are content that people can respond to and that your followers can participate in.
Be Original and Stable in Your Instagram Posts and Stories
Sharing seems easy to us. We press a few buttons, and bam post is shared. However, what we share on social media says something about us. The impact of sharing other people’s creations is low. Because the Instagram algorithm always prefers original content. You may be inspired by someone or something, but your content must be your own. If you follow your interaction rates, you will understand this subject better. Color selection, an original profile image, enough time allows Instagram to highlight the user. You have to consider the time factor while sharing your posts. In other words, posting more than once during the day and then disappearing for a long time will not move you forward. You must be stable and consistent. You can create weekly sharing plan and enrich your profile by using all the features of Instagram. E.g.;
• Sharing reels three times a week,
• Sharing stories from your life during the day,
• Live broadcast once a week to talk about a topic or for a random chat,
• Sharing four posts a week creates an ideal profile.
Apart from sharing, you can follow the engagement rate of your shares and reach more people by placing advertisements.
Track Your Engagement Rate
In order for your profile to be effective, the stability and engagement rate of your posts are important. Engagement rate shows us how many people we reach monthly, how much interaction we get from posts, and with which method we create interaction. To do this, you need an open profile and a professional account. To switch to a professional account;
- First click on your profile.
- Scroll to the bottom of the Settings section.
- In this section, you will see the option to switch to a professional account with a blue tint.
Thanks to this option, you will now start using a professional account, and you will be able to follow the engagement rate of your account easily.
When you click on your profile with the steps we have specified, you will notice that Instagram has determined a rate for you in the future. You will be able to access a lot of information such as your followers, reach rate and interaction of your posts, your target audience, comparison of last month and current month. Thanks to this system, you will understand your profile and Instagram better, and you will start to stand out as a result of detailed data.
Don’t Hesitate To Advertise
Instagram earns from ads. The platform that receives advertisements within itself will be happy to present your advertisement as well. You are free to decide who you want your content to be viewed more and where you want it to appear more. You can also advertise according to your budget. By tracking your Instagram ads, you will create better content on a regular basis, you will have a great account.