In the modern age, optimization has several definitions. Ask any expert, and they will come up with their views and whatnot. Speaking of which, SEO creation can actually make you wear numerous hats simultaneously. If you tend to study search engine optimization, you will most likely interpret what forms gray hat SEO, white hat SEO, and black hat SEO. However, understanding the distinction is integral to acknowledging why your optimization approaches might make you go under Google’s radar. And, we are not talking about a good way here.
Google’s algorithm is a pivotal one that can support some of the best SEO processes while penalizing others. When it comes to white hat strategies, they can make your web page rank higher than initially observed. Consequently, you need to consider them as the plans that might get a “thumbs up” from Gray or Black hat methods or Google as the ones that Google lowers upon. Moving on, white hat search engine optimization methods are a set of approved tactics and approaches developed to enhance a site’s ranking on search engine results pages.
It enables you to focus on a human audience instead of various search engines and strictly follows the terms of services rules brought forward by Google. Here, link building is a method of obtaining hyperlinks from several websites to yours. In addition, it’s one of the various tactics utilized in white hat SEO strategies. If you’re unaware of the fact, white hat methods allow users to navigate through different pages on the internet.
White Hat SEO Link Building Strategies:
It is essential to know how to understand white hat SEO. As a result, let’s begin with some effective and crucial white hat SEO link-building tactics.
1.Request for links from Partners and Friends
This is one of the easiest ways to build reputed links for your site. Think about friends, customers, relatives, and partners with their blog or site partners. However, always determine their domain authority before requesting links. Increase your network by making friends. Find influencers and ask them to provide a do-follow backlink to your blog or website through email outreach.
One can also get in touch with industry experts and request to review your services or products, as it is an ideal way of marketing your content. Remember, internal linking is also valuable and allows Google to find, index, and follow all the pages on your website. Using these strategically, internal links can offer PA to relevant pages. Through such a method, you will achieve not only backlinks but also their feedback or testimonials to increase your enterprise’s credibility.
2. Directory Submission
Directory submission is one of the processes of listing a blog or site on business directories or web directories. Consider submitting your site under the proper subcategory or category to develop backlinks. In addition, there are several directory submission lists on the internet, both paid and free. However, before submitting your site, it is recommended to check the DA and PA of the directory site that you intend to approach. The domain and page authority can assist you in ensuring that targeted directories are of the utmost quality. Furthermore, a specific directory should be indexed and fast cached with the search results.
Numerous online directories with spam links offer zero value to your site. The Google Penguin Algorithm is designed to penalize your site if you tend to submit it to such directories.
3. Turn Mentions into Backlinks:
Looking for your non-linked brand references and mentions and changing them into white hat backlinks is another ideal technique. Having said that, while you perform such activities online, it’s very much possible that people are already mentioning your brand without linking to it. As a result, utilize good social listening tools and locate all the non-linked mentions that need to be converted.
It’s time for you to analyze all the non-linked mentions and categorize them on a sheet. Remember, these could be reviews, testimonials, recommendations, and suggestions. In this way, you can plan an outreach strategy and convert several relevant mentions into working backlinks.
4. Backlink opportunities from your competitors
This is an advanced approach to acquiring backlinks for your business. And, if you did not know, there are a handful of tools for website audits, such as Ahrefs and Semrush. You can audit a competitor’s website and analyze the backlink sources here. Semrush is one such tool that can be perfect for this purpose. Moving on, filter such results for do-follow links and export the results on your excel sheet. In the following step, consider entering your potential keywords and check if the competitors get backlinks using the specified keywords.
When you have all the do-follow and high authority sources of white hat backlinks, plan an outreach approach to acquire backlinks from such sources.