Quick Guide on the Best Image Formats for Email and Websites
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Did you know that half the world’s population has an email address? What’s even more staggering is that the number of Internet users clocks in at an eye-popping 4.6 billion people?

That’s a lot of eyeballs. And those email and Internet users are seeing a gazillion amount of photos.

Studies show the use of targeted imagery affects people’s emotions. Not only does the perfect picture draw the audience in, but it also makes readers more likely to click, buy, take a survey, scroll down, and so forth.

But which image format is the best for each medium? What’s the right extension choice for the highest quality image?

Here is a short rundown on the best practices to follow when adding photos to emails and websites.

Image Format 101 

A photo file can come in a variety of formats. There is an alphabet soup of extensions.

The most common image file formats are JPEG, PNG, GIF, TIFF, PSD, BMP. There are a few more formats, but they’re used by graphic designers.  

The file format has a direct impact on the quality of the photo. To get the highest quality image, you will want to pick the right one for your needs.

Go With Jpegs in Emails

Generally speaking, using photos formatted as JPEGs in emails is the best route.

Using the JPEG extension to email photos is the best practice because they are shareable.

If you’re sending vacation photos to friends and family through email, they’ll most likely view and save them to their phone. Many won’t be needing a high-resolution image to get the photo printed for a fancy frame.

Other benefits include:

  • Smaller file sizes mean emails open up faster
  • Images may not be as crisp, but decent for personal use

Weighing JPEG vs. PNG for Websites

As far as websites, the question of which file image format to use isn’t as cut and dry. The right answer lies in what you need or are willing to do without.

Is image quality more important? Or do you put more value in a faster-loading website?

If the end game is for a quick-loading website, go with the JPEG. 

But PNG files offer websites an image that is higher quality and crisper. Also, their backgrounds are more easily manipulated. 

PNGs are great for website graphics because they are transparent images and designers can pair the image with text in fewer steps.

Once you’ve decided which is your preferred image file format, there are easy-to-use software tools to change a photo from jpg to png, or vice-versa.

Choose the Extension That’s Right for You

Picking the right image format for your email or website comes down to knowing your needs and what kind of image quality you’re willing to sacrifice.

Now that you know the pros and cons of both, there are many conversion tools ready to help with whichever extension path you choose. And with that, you can’t go wrong. 

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Read more: Your Guide To An Effective Email Marketing System…

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