Last Updated on November 26, 2022 by Faiza Murtaza
About 75% of search engine users never click beyond the first page of results. If your search engine optimization (SEO) strategy is lacking, you won’t reach customers. Your competitors will generate that website traffic instead.
Here are 10 ways you can improve your company SEO rankings this year. With these tips, you can reach customers before your competitors get the chance.
As you generate more traffic to your business website, you can start generating more leads and sales, too.
Boost your search rankings with these tips today!
Table of Contents
1. Understand Your Audience
Google looks for website content that appeals to the user’s search intent. Search intent is often:
Understanding the user’s search intent will help you create content that appeals to their needs. Consumers will become more likely to click on the link to your content. Then, you can improve your clickthrough rate and generate more web traffic.
Improving your clickthrough rate and website dwell times can help boost your company SEO rankings.
First, take the time to determine who your customers are based on demographics. For example, you might consider their age, gender, or location. Dig deeper by researching their household income, education, and careers, too.
If necessary, break your overall target audience into smaller buyer personas. You’ll have an easier time appealing to each group’s interests.
Next, determine the pain points they’re experiencing. Consider how your product, service, or experience can benefit their lives.
Look into their hobbies, interests, and buying behaviors, too.
Once you’ve researched each audience group, gather keyword research for each persona. Create a list of longtail keywords (featuring four or more words). Longer keywords are more precise.
You can use keywords phrased as questions to appeal to voice searches, too.
Gathering audience and keyword research can inform your content creation strategy.
Track and Adjust Analyze your small business
Track and Adjust Analyze your small business website statistics once you’ve started applying these recommendations. Determine which of your posts are assisting in the generation of traffic and leads. You may also use an agency reporting tool to track and manage different marketing campaigns, which will help you enhance your SEO strategy in the future.
2. Update Your Website
Google will also look at your business website when determining your rankings.
Make sure your site is fast, mobile-optimized, and user-friendly. Google will check the mobile version of your site first. If you’re not appealing to mobile users, visitors might leave.
Your bounce rate will begin to increase, which can hurt your search rankings.
Instead, make sure to offer a positive user experience (UX) for all users. A positive UX will encourage visitors to explore. Then, your dwell times will improve.
Run your website through Google’s PageSpeed and Mobile-Friendly Test. If it’s slow or not mobile-friendly, hire an experienced digital marketing agency. Their web design and development services will improve your website.
Make sure to find a team that understands Google’s Core Web Vitals, too. Appealing to these user-centric factors can improve the UX.
3. Create Quality Content
When creating content for your search engine optimization strategy, make sure to focus on quality over quantity.
First, choose a target keyword before you start writing. Otherwise, you might feel inclined to add the keyword after the fact. Adding a keyword to an already written post can make the content sound awkward.
Instead, make sure the target keyword fits naturally into the context of your post.
Focus on EAT when writing as well. Demonstrate your Expertise, Authority, and Trustworthiness. Leverage your experience and expertise in the industry to provide readers with valuable content.
Experiment with different types of posts, too. For example, you can create articles, eBooks, and infographics. Use polls and quizzes to boost engagement on your site as well.
End each blog post with a call to action. For example, you can encourage readers to contact you or subscribe to your newsletter.
4. Update Your Business Listing
You can also improve your search engine rankings with local SEO. Start by claiming and optimizing your Google Business profile.
Make sure the information on your profile matches exactly what appears on your website.
Start adding posts and updates to your profile, too. Let customers know about new deals, products, or other important news.
5. Consider Link-Building
There are three types of links that can impact your search engine optimization efforts.
External links send readers to content outside of your website. You can reference other blogs, studies, and data to boost your credibility.
Internal links send readers to other pages on your site. You can use internal links to boost dwell times.
Backlinks are one of Google’s top three ranking factors. These links send readers from one website to your content. Generating high-quality backlinks can help improve your company SEO rankings.
Start guest blogging to generate backlinks.
6. Generate Reviews
You can boost your credibility by generating customer reviews on your Google Business profile. Positive reviews can encourage future customers to trust you. They can also help improve your rankings.
7. Track Trends
New search engine marketing trends will continue popping up as Google makes algorithm changes. For example, Google now displays content at the top of its pages as featured snippets. Voice search answers appear as featured snippets, too.
You can appear as a featured snippet by improving your content. Focus on keywords that are phrased as questions. Then, give a brief overview of the answer at the beginning of the post.
8. Create Video Content
Video content is growing more popular as well. You can create engaging video posts to improve your search rankings.
Make sure to optimize each video with a target keyword. Add the keyword to the blog post’s URL and title.
Then, add a transcript to the video as well.
9. Use Schema Markup
Schema markup can help Google better understand your website content. For example, you can use an organization or local schema.
You can also use schemas for how-to or tutorial content, which might help you appear for featured snippets.
You can add a plugin to your site to get started. Otherwise, consider choosing expert SEO services with Direction. With their help, you can grow your organic rankings and generate more leads.
Rank Up: 10 Ways to Improve Your Company SEO Rankings ASAP
Help your small business grow! Get started by using these 10 tips to improve your company’s SEO rankings. As your rankings improve, you can reach more customers online.
Then, you can start generating more brand awareness, website traffic, leads, and sales with ease.
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