Last Updated on March 9, 2023 by ahmadaftab
If you look at how SEO is conducted, you’ll notice that it has changed significantly over the years. In fact, almost a decade ago, it made sense for companies to simply target keywords, publish a few blogs a month, and call it a day. However, this tired approach to SEO simply does not cut it, and anyone telling you that they can get your website to rank just by targeting 4-5 keywords a month is probably lying. A lot goes into an effective SEO strategy, and the keywords are only a part of it. This is why you need to contact a reputed SEO agency in Philadelphia before you start making any concrete plans.
What do we mean by the term SEO strategy?
The term SEO strategy basically refers to one thing – it is the overarching process that is used to make sure that your online presence is seen by the right people. At its heart, it is a marketing strategy. The basic aim of any SEO strategy is to make sure that your website ranks well on a search engine, such as Google.
What are the hallmarks of a good SEO strategy?
As any SEO agency will tell you, a good strategy goes beyond keywords. A good strategy focuses on the needs of the reader and is therefore focused on creating content that actually helps the reader. As a part of defining your strategy, you need to think about who your reader is, what they want to know, and how they intend to use your product.
Additionally, it would help if you started by focusing on creating brand awareness and then moving on focusing on long-tail keywords that bring you good ROI. Long-tail keywords are highly specific and can be used to address the unique needs of your customer. When a customer searches these keywords, the idea is to have your website displayed on the first page of the search engine,
Should you optimize for mobile?
Mobile SEO is one of the most important things that you must pay attention to when you’re making an SEO strategy. This is basically important for making sure that your site or content will be visible and also easily accessible to customers on mobile devices. Now, you might think this is a very niche concern that you don’t have to worry about when crafting an SEO strategy, but that is not true. 61% of searches in the US happen via a smartphone, and if your website does not display correctly on a smartphone, your customer will bounce off the page.
Read also: 6 Reasons why SEO is Essential for Small Businesses.
Should you create an SEO checklist?
Yes and no. It’s great to have a checklist that lets you know about the tasks you need to complete to optimize your website. However, this checklist is not static. Google is constantly updating its algorithm, and you cannot expect to use the same strategies that were valid a decade ago. Strategies can also become outdated within months, so ensure you pay attention to new developments and regularly update the checklist.
- Focus on user experience: User experience has become an important ranking factor in SEO. Therefore, ensuring your website provides users with a smooth and seamless experience is essential. Improve your site’s loading speed, optimize images, and make your site mobile-friendly.
- Leverage video content: Video content has become increasingly popular, and search engines are giving it more weight in their algorithms. Create engaging and informative video content and optimize it for search engines by including relevant keywords and metadata.
- Use structured data: Structured data provides search engines with additional information about your website’s content, which can improve your site’s visibility and click-through rates. Implement schema markup to make it easier for search engines to understand your content.
- Optimize for voice search: With the increasing use of voice assistants, optimizing your website for voice search has become more critical. Use conversational language and long-tail keywords in your content to make it easier for voice assistants to understand and display your content.
- Create high-quality content: Quality content is essential for attracting and retaining users. Create original, informative, and engaging content that provides value to your audience. Additionally, optimize your content for search engines by using relevant keywords, meta descriptions, and title tags.
- Build high-quality backlinks: Backlinks are still an essential ranking factor in SEO. Therefore, building high-quality backlinks from reputable websites is important to improve your site’s authority and visibility.
Your SEO strategy impacts whether or not your website will be viewed by your intended audience, which is why it’s one of the most important things you can focus on the right when establishing your company. Contacting an SEO agency in Philadelphia can help you do the same.
Also Read: How an SEO Agency helps to Grow Your Online Business!