If you look at the way SEO is conducted, you’ll notice that it has changed a lot over the years. In fact, almost a decade ago, it made sense for companies to simply target keywords, publish a few blogs a month, and call it a day. However, this tired approach to SEO simply does not cut it, and anyone telling you that they can get your website to rank just by targeting 4-5 keywords a month is probably lying. There’s a lot that goes into an effective SEO strategy, and the keywords are only a part of it. This is why you need to get in touch with a reputed SEO agency in Philadelphia before you start making any concrete plans.
What do we mean by the term SEO strategy?
The term SEO strategy basically refers to one thing – it is the overarching process that is used to make sure that your online presence is seen by the right people. At its heart, it is a marketing strategy. The basic aim of any SEO strategy is to make sure that your website ranks well on a search engine, such as Google.
What are the hallmarks of a good SEO strategy?
As any SEO agency will tell you, a good strategy goes beyond the keywords. A good strategy is one that focuses on the needs of the reader, and is therefore focussed on creating content that actually helps the reader. As a part of defining your strategy, you need to think about who your reader is, what they want to know, and how they intend to use your product.
Additionally, you must start by focussing on creating brand awareness, and then moving onto focussing on long-tail keywords that bring you good ROI. Long-tail keywords are highly specific in nature and can be used to address the unique needs of your customer. When a customer searches these keywords, the idea is to have your website displayed on the first page of the search engine,
Should you optimize for mobile?
Mobile SEO is one of the most important things that you must pay attention to when you’re making an SEO strategy. This is basically important for making sure that your site or content will be visible and also easily accessible to customers on mobile devices.Now, you might be thinking that this is a very niche concern that you don’t have to worry about when you’re crafting an SEO strategy, but that is simply not true. 61% of searches in the US happen via a smartphone, and if your website does not display correctly on a smartphone, your customer will bounce off the page.
Should you create an SEO checklist?
Yes and no. It’s great to have a checklist that lets you know about the tasks that you need to carry out to optimise your website. However, this checklist is not static in nature. Google is constantly updating its algorithm and you cannot expect to use the same strategies that were valid a decade ago. Strategies can also become outdated within a span of months, so make sure that you’re paying attention to new developments and are updating the checklist on a regular basis.
Your SEO strategy impacts whether or not your website will be viewed by your intended audience, which is why it’s one of the most important things you can focus on right when you’re establishing your company. Getting in touch with an SEO agency in Philadelphia can help you do the same.
Also Read: How an SEO Agency helps to Grow Your Online Business!