Google algorithms update are seen by people as threat to their website ranking. Talking about Google Penguin update that came in April 24, 2012 caused sense of panic in marketers. The new penguin update by Google aimed at reducing the number of websites that surpass the norms stated by Google. But there are many myths that are prevailing in the market related to Penguin update. To clean the mist of myth surrounding on marketers, SEOCalling has come up with this post that give light on the 5 popular myths related to Penguin update.
Myth 1# Links coming from only one domain
There are many practices that Google consider spam and penalize but that does not mean that it can penalize something that is genuine. If there are thousands of links from other website pointing to your own website, it may not penalize you if the reasons are genuine. If Google finds that links are better to explain the topics of the website then it will facilitate the existence. But if the source of the links is less authoritative than you may earn penalty. You target earning editorial links and brand link rather hunting for spam links. These can pacify the existence of spam link.
Myth 2# Google punishes poor analytics
Google analytics is one of the most convenient and favorite SEO tool for marketers. If you are Google analytics users then Google will easily get the metrics of the website such as low engagement level, user rate, bounce rate etc. however there are many marketers who are apprehensive if google can punish them. The answer is No. Google has cleared that they do not access information directly but Google considerately think about the reason behind bounce rate or for engagement level.
Google is very reasonable hence there is absolutely no need to panic as long as the content is informative and offer better user experience.
Myth 3# My website include a lot of reciprocal links
A common question that is prevalent in the mind of marketers is, if they have earned link in return of the link given by them, then will Google consider it or not?
Do not worry. As long as the information is substantial and the goal is fulfilled, it is accepted.
As long the information is complementary and valuable, it is not considered spam.
Myth 4# URL without keyword or with keywords
There are many URL with keywords without keywords. But there is no set practice that Google penalize for. However, we insist at using keywords in the URL. simple clicking on the link can take people to your website with or without keyword. If you have time, we insist on using keywords in URL.
Myth 5# Using “link bait” or comment marketing will be penalized
If you create an informative content such as blog post or infographic, videos etc. and then add link of your website that does not relate to the topic, is not regarded as spam in the eyes of Google.
When you share link in such sites, the domain authority of your website increases. This in return increase the traffic in the website and for the embedded link.
That’s all! We recommend for keeping calm. Google will penalize the spam and manipulative content and not the logical and natural constructed content and links.