Last Updated on March 9, 2024 by Nadeem Ahmed

Amazon has a wide customer base, and in 2020 due to the customers switching to online shopping, the revenue generated was about $96.15 billion. The customer base of Amazon is rapidly increasing, and this flux has caused Amazon to not only generate revenue from sales but also from advertisements. 

People don’t always link Amazon with a platform for advertising. However, the retail company has further grown into a giant in the advertising market over time. Amazon’s advertising income reached $5.4 billion in 2020. While Amazon is still behind Google or Facebook in terms of advertisement, it has increased its market share significantly. Thats why it’s vital for business owners and entrepreneurs to understand the significance of Amazon advertisement so they can maximize their profits in 2022. 

Keeping that in mind, we’ve gathered all the useful information about the different types of amazon PPC ads for you.

What is Amazon PPC? 

Amazon PPC (Pay-per-click) is a type of advertisement that is sponsored by sellers. They are a famous advertisement model that allows sellers to increase their revenue. The advertiser only pays for the PPC ad when a customer clicks on it, not when they get views on them. 

When a PPC campaign is well-managed and optimized using Amazon PPC advertising services, the product’s exposure and sales can skyrocket. Optimization of the PPC ads also helps in improving organic listing, product visibility, and performance.

Whether you are an FBA seller on Amazon looking for opportunities to grow your shop or just an entrepreneur who has recently stepped into the Amazon world, Amazon advertisement is one of the best options to boost your business. The right kind of advertisement on Amazon can help in growing the brand’s business by up to 273% in just three months. 

However, Amazon advertisements can be confusing for both old and new sellers. To make it easier for you to comprehend Amazon PPC ads, we have made a list of types of Amazon PPC Advertisements. Each type has a different role and can be used for different purposes in your online selling strategy. 

What are the Types of Amazon Advertisement?

Sponsored Product advertisements, Sponsored Brand advertisements, and Product Display ads are the three types of Amazon sponsored ads. What does that mean, and how do they work? Let’s find out.

#1: Amazon Sponsored Product Ads

Sponsored product commercials are the most well-known and widely used advertisements. These are pay-per-click adverts similar to those found on Google or Bing. These are keyword-specific adverts that advertise unique products using product targeting.

The keywords and prices, as well as the group’s annual cost and length, can all be changed by the seller or advertiser. A product’s title, image, and star rating, on the other hand, are pulled from the product’s database and cannot be altered specifically for the ad. Excluding the “Sponsored” ribbon under the product, Sponsored Product advertising in Amazon is virtually unrecognizable from organic listings.

#2: Sponsored Brand Ads

These are also called Headline Search Ads. These are also keyword-targeted ads, but they are different from Sponsored Product PPC ads in a way that instead of showcasing one product at a time, it shows a different number of products at the same time.  

When a user searches for an item, Sponsored Brand advertising appears above organic results and sponsored product PPC ads at the top of the search result page. The ad specification of the product appears automatically similar to the sponsored product ad. 

#3: Amazon Product Display Ads 

The Amazon Product Display ads are also a type of Amazon PPC ads. However, these are different from both Sponsored Product and Sponsored Brand ads. These are only available to registered Amazon sellers. 

As a vendor, you can focus on the product’s overview page, relevant categories, follow-up information, and complementing listings.

Amazon Product Display Ads 

How to Create SEO Amazon PPC Ads?

Once you have chosen the type of PPC ad you want for your brand, you will need strategies to make your ads visible and efficient. Amazon SEO services can be used to improve the visibility and performance of your ads to generate returns on your investment. Here are a few tips you can apply to make your ad rank high on the Amazon search page. 

  1. Understand the Keyword generation. Start with long-tailed keywords and then slowly start using most-searched generic keywords. 
  2. Optimize your keyword rank using Amazon PPC. 
  3. Group similar products together and then run their PPC ads.


Pay-per-click (PPC) ads are the most used and successful advertising variety used on all platforms, including Amazon. The world of Amazon advertisement can be overwhelming due to high competition between sellers. However, the right kind of PPC ad type and its strategy by a professional Amazon PPC agency can make your product top-selling. Remember, Amazon advertisement is one of the crucial elements to run a successful business on Amazon. With that, you should also work on Amazon seo services and brand analytics. That said, we hope this article has helped you to understand the different types of Amazon pay-per-click ads. Please share ” Keeping that in mind, we’ve gathered all the useful information about the different types of amazon PPC ads for you.

Apart from that, if you are interested to know about 4 Tips To Sell on Amazon FBA! An All-In-One Guide then visit our Fashion category.