There are around 7 million blog posts published every day. Sure, many of these are from hobby bloggers and will never get more than a handful of readers. But when you are creating a successful blog, you want yours to stand out as one of the best.
Figuring out how to create a successful blog is not easy. It takes hours and hours of unpaid hard work, a lot of trial and error, and many learning curves.
But the rewards can be significant, and there are plenty of successful bloggers who paved the way so you can succeed. Want to know their top tips for creating a successful blog? Then keep reading!
1. “Write Prolifically” – Adventurous Kate
Solo female travel blogger Adventurous Kate did not come to have a successful blog by writing a few dozen posts five years ago and calling it a day.
Since starting her blog in 2010, she now has over 1,000 blog posts on her website. Though she does not write as often now, she has a backlog of posts that still perform well. So, Kate still receives a decent passive income from ads and other sources.
It’s simple maths. The more blog posts you have on your site then, the more content there is for your target audience to find and read.
Like Kate, this does not mean you need to write three or five blog posts for the rest of your life. That would leave you with no time to enjoy your hard work. But at the beginning, you need to gain traction, and the best way to do this is to set a goal and be consistent.
For example, you could plan to write three blog posts a week for two years. This will give you over 300 blog posts, and then you can slow down to two or even one post a week. Of course, it helps if they are long-form and useful blog posts that readers will find interesting, too!
2. “Don’t Feel the Need To Do It All” – A Beautiful Mess
It can be so tempting to stretch yourself too thin when you want to create a successful blog. But Elsie and Emma, the sister duo behind the lifestyle blog A Beautiful Mess, say it is best to avoid this approach.
Many bloggers have a great following on social media platforms as well as their websites. They create posts, short intro videos, and reels for Instagram, videos for TikTok and YouTube, and tweet on Twitter. They are learning about and doing this, all the while attempting to build up a successful blog. This is the fastest way to burn out and drop the ball on one or more of these platforms. If you also want to do video marketing on these platforms then you should use online video editing tools like filmora, Invideo or you can use apps like free intro maker app, Inshot , nvideo, free outro maker app & others.
.So, if your main goal is to earn money through ad networks and/or affiliate marketing on your blog, the other pursuits may distract you. Focus on building up a successful blog first and then put time and more effort into other projects later if you want.
3. “You Have To Treat It Like a Real Business” – Millo.co
Blogging, for many, is a hobby. They do not hope to make a financial income or reach a certain audience. But when creating a successful blog, you need to treat it like a business.
This is fantastic advice from Millo.co’s Preston Lee. He is a blogger who helps freelancers and other content creators pursue their passions.
Running a business means investing money, earning relevant skills, and being strategic. Here are some of the things you need to spend money on when creating a successful blog:
- Website hosting
- Website theme and/or design
- Keyword research tools
- Graphic/logo design
- Marketing and SEO tools
- Conferences and networking events
- Blogging tech equipment
There is no end to the resources you might need to invest in so your blog can grow. Check this out if you want to learn more about blogging marketing tools and resources.
You also need to expand and develop your skills. Bloggers also need to be great writers, photographers, photo editors, and marketers. Invest in online and in-person courses to gain relevant expertise. It is also important for bloggers & marketers to have a unique marketing logo for their website or business. It helps you to build your personal brand and get you more recognition among competitors!
Treating your blog like a business means planning and scheduling. Build a content calendar as you would any other work schedule and stick to it. Carve out non-negotiable time in your week to focus on your blog, so lesser commitments do not get in the way.
4. “Be Niche” – Nomadic Matt
Nomadic Matt is one of the most successful travel bloggers of all time. Matt’s advice to creating a successful blog is to pick a niche and stick to it.
A niche is a specialized section of a larger market. By choosing a blog niche, you will be able to speak to an engaged target market that will trust your expertise on this one topic. Few people will take the advice of someone who claims to be an expert in mechanics, wedding planning, and kayaking.
In the early days of blogging, you could pick a super general topic to blog about, and it wouldn’t matter because you didn’t have a lot of competition. Now, you have too much competition.
Using travel as an example, being a “travel” blogger is not enough. You need to be a foodie travel blogger, an Africa travel blogger, or a luxury cruise travel blogger.
Here are some ways you can niche down other areas of blogging:
- Food blog = gluten-free food blog, Italian food blog, keto food blog
- Fitness blog = marathon fitness blog, yoga fitness blog
- Book blog = young adult fiction book blog, fantasy series book blog
- Film blog = Japanese cinema movie blog, film festival movie blog
But don’t niche down so much that you will outgrow it. If you name your blog “Nicole in New York” but end up moving to Texas, you will need to change your entire blog niche.
Creating a Successful Blog Is Not Easy, but It’s Worth It
You need to invest a lot of time and money into creating a successful blog before you can reap the rewards. But those who do will find themselves with an exciting, creative, and lucrative career. And best of all, they will be their own boss.
Want to gain more tech skills to help your business ventures? Browse our website for tons of useful tips and guides.
Read more: These Tips Can Help You Blog Smarter