Last Updated on January 29, 2023 by Faiza Murtaza
Managing a physical therapy clinic requires more than having a license. It demands a specific set of abilities. Besides therapy knowledge and a license, running your clinic requires business and marketing experience.
Providing reliable treatment does not guarantee that new patients will keep coming.
The first stage is getting patients into your physical therapy clinic. Next up is keeping those patients and getting new ones through referrals.
So, how do you keep up with this? Read on to learn how to run a successful therapy clinic.
Table of Contents
1. Educating Patients
Many patients come to physical therapy with a hazy idea of what you can do to help them. They may have their doctor’s prescription and a complaint of an ache or discomfort. Yet, they have little understanding of how it works.
Patients will be more compliant with their treatments if they know more about them. Explain the reasoning behind what you’re doing. Tell them about your therapy equipment and what they do to help with the treatment.
Have your patients realize how important physical therapy is. It will ease their urgent needs. It also helps with long-term health, pain management, mobility, and injury prevention.
2. Patient Satisfaction Surveys
A patient satisfaction survey is a great way to keep patients coming back. Offering this will make your patients feel valued as if their opinions matter—and they do!
The answers you collect in your survey can help you improve your clinic. You get to work on establishing the best patient care and patient safety possible. Who knows, you might even find out you need new rehabilitation tables or other equipment.
3. Keeping Track of Patient Churn
Keeping track of your clinic’s churn rate is crucial. It lets you see if the efforts you’re making to keep patients are paying off. The lower your churn rate, the more patients you’ll have.
The more you know about your churn rate, the better it will benefit your physical therapy clinic. You can find out why patients are dropping out and not finishing the required sessions. This way, you can create ways to prevent them from dropping out.
4. Patient Referral Programs
Patient referrals are how satisfied patients share their positive experiences with you. A referral program adds to the incentive. Plus, it makes the process of referring others easy for your patients.
Everyone enjoys getting anything free, so leverage your clinic to encourage referrals. You can give away free diagnostic exams. This builds long-term physical therapy patient connections.
5. Providing Unique Services
Standing out from the crowd will lead your physical therapy clinic to success. Offering fresh, intriguing, and unique therapy techniques is one of the best ways to do it.
Patients will not get bored with standard therapeutic routines. Give them something to look forward to so they keep coming back.
Keeping up to date on new services you could provide is a great approach. Learn about new treatments and technology and use them in your clinic. You’ll always be able to give services that your competitors don’t.
Run a Successful Physical Therapy Clinic
Physical therapists don’t need to have it hard when running their clinics. Keep these five tips in mind and run a successful physical therapy clinic.
We hope you found this article helpful. If you want more, you can check the rest of our tips and guides.